SERVICES

COMMUNICATION

Communication Strategy

Clear and effective communication is key to building strong relationships with your audience. We help you create a communication strategy that resonates and engages. From messaging frameworks to content calendars, we ensure your brand’s voice is heard loud and clear.

Our Approach

In communications, we prioritize clarity, alignment, and audience engagement. Our goal is to ensure that your messaging is purposeful, consistent across channels, and resonates with the people who matter most. We help you define your voice, craft compelling narratives, and deliver content that strengthens your brand’s identity internally and externally.

Our Key Steps

Audience & Channel Mapping: Identifying who you need to reach and how—mapping out internal and external audiences and the most effective channels for engagement.

Message Development: Defining clear, consistent core messages that reflect your brand values and speak directly to your target audiences.

Content Planning: Creating a structured plan for delivering content across different platforms (e.g., website, email, social media, internal memos).

Implementation: Rolling out communications in alignment with campaign timelines, organizational activities, and audience needs.

Monitoring & Refinement: Tracking performance, gathering feedback, and continuously adjusting messaging and channels to improve effectiveness.

Deliverables

  • Audience and channel mapping documents

  • Core messaging frameworks and tone of voice guidelines

  • Communication strategy and implementation plans

  • Internal and external content calendars

  • Templates for newsletters, announcements, and social posts

  • Communication performance reports and improvement recommendations

Pricing

Our prices start from 15.000SEK

PR

Let’s amplify your brand’s voice. Whether it’s media relations, press releases, or interviews, our PR team will handle the heavy lifting to ensure your brand gets the coverage it deserves. We build relationships with journalists and media outlets to get your story in front of the right audience.

Our Approach

Our PR approach is built on relationships, timing, and trust. Whether you're launching an initiative or navigating a media challenge, we help shape public perception through strategic storytelling, targeted outreach, and timely communication. We focus on getting the right message to the right people—ensuring your story is heard, remembered, and respected.

Our Key Steps

Stakeholder & Media Mapping: Identifying key media contacts, influencers, and external stakeholders to tailor outreach efforts effectively.

Message & Angle Development: Crafting newsworthy stories, media angles, and press materials that position your brand positively and strategically.

Media Outreach: Proactively engaging with journalists and media outlets to pitch stories, place features, and coordinate interviews.

Crisis Preparedness: Developing a crisis communication plan to ensure your brand is ready to respond clearly and quickly when needed.

Coverage Tracking & Analysis: Monitoring media mentions, analyzing sentiment, and using insights to refine future outreach and improve media relationships.

Deliverables

  • Press releases and media kits

  • Media contact lists and outreach plans

  • Crisis communication response strategies and key message documents

  • Talking points and media interview briefs

  • Coverage reports with sentiment and reach analysis

  • PR campaign strategy documents and performance summaries

Pricing

Our prices start from 15.000SEK

Training & Capacity Building

Empower your team with the skills and knowledge they need to excel. At Good Ideas, our Training & Capacity Building packages are designed to provide practical, customized learning experiences that fit your business needs—whether you’re looking for a focused introduction or a comprehensive training series.

Our Approach

Our PR approach is built on relationships, timing, and trust. Whether you're launching an initiative or navigating a media challenge, we help shape public perception through strategic storytelling, targeted outreach, and timely communication. We focus on getting the right message to the right people—ensuring your story is heard, remembered, and respected.

Our Key Steps

Needs Assessment: We begin by identifying your team’s current skill levels, knowledge gaps, and communication challenges through consultation and diagnostic tools.

Program Design: We develop a customized training plan based on your goals—whether that’s improving media handling, internal communications, or strategic messaging.

Hands-On Training: Our sessions are interactive and practical, including real-world scenarios, media simulations, role-playing, and live feedback to ensure learning is applied immediately.

Resource Development: We provide toolkits, templates, and guidelines tailored to your context so your team can continue to build capacity beyond the training session.

Follow-Up & Support: Post-training, we offer follow-up check-ins and coaching to reinforce learning and provide ongoing support as your team puts new skills into action.

Deliverables

  • Custom training modules and session plans

  • Media training guides and simulation exercises

  • Communication toolkits and templates

  • Post-training reports and recommendations

  • Ongoing coaching and support materials

Pricing

Our prices start from 15.000SEK